The Tahrik-e-Jadid scheme was initiated by the second Khalifa (Mirza Basheer ud Din Mahmud Ahmad) on 23rd November 1934, Tahrik-e-Jadid literal translation is “The New Scheme”. The Ahmadiyya Community seems to have immediately sent 3 missionaries out, one to Japan, one to Singapore and one to China. All 3 missions failed, they sputtered on for 30 years, the 4th Khalifa visited Singapore in the 1980’s, attendance was dismal. Nevertheless, there was a huge push for Ahmadi’s to give more money via Tehrik-i-Jadid in 1935-36, the ROR of Feb-1936 has an extensive write up on Tehrik e Jadid aka “New Scheme” they quoted his Friday Sermon’s of Dec-13-1935, Dec-20-1935 and Jan-10-1936. Ahmadiyya sources allege that in the first year of the appeal, the scheme collected 14 to 15 times more than the set target. At the 1936 Jalsa at Qadian, the 2nd Khalifa alleged that many businesses and industries at Qadian were flourishing based on funds collected via Tehrik-i-Jadid. It should be noted that women were added into Chanda Aam in 1937 also (6.25% of their pocket money). It is unclear as to when Chanda Aam was invented at 6.25%, however, its most likely between 1922 and 1937. Wasiyyat doesn’t seem to be a big thing herein also, this is based on Ahmadiyya literature, which rarely mentions Wasiyyat from 1914 to 1940.

Tahrik-e-Jadid began as a temporary scheme to span over a period of three years but, as time passed, the Khalifa extended it further. At its nineteenth anniversary (1953), he told Ahmadi’s that it would never end. In 1954, the Khalifa, Mirza Basheer ud Din Mahmud asked 5000 Ahmadi’s to give money for Tehrik e Jadid. He then compiled a list of 5000 Ahmadi’s who had donated and had it published.

By 1960, the Qadiani-Ahmadi’s were admitting that they were using money from Tahrik-e-Jadid to start Ahmadi companies. In the late 1960’s, a famous “Tahrik-e-Jadid” pamphlet was published from Rabwah. Even in 2021, it is unclear where the money for Tehrik e Jadid goes. It seems like it gets sent directly to banks in Pakistan. This international office of Tehrik-e-Jadid is still in Rabwah.

Fast forward to Mirza Tahir Ahmad’s Khilafat (1982), he was so sick, he had reinstated 3,400 such accounts but some have since fallen behind. He urged families to pay directly to Rabwah so that a record can be maintained. The 5th Khalifa said that the 4th Khalifa had taken personal responsibility of 1000 old accounts at the rate of Rupees 5 each, and had pledged that his family would continue the tradition. Mirza Tahir Ahmad was paying on behalf of dead members of the Ahmadiyya community and urging Ahmadi’s to also continue to do this.

In 2004, the 5th Khalifa reminded #ahmadis of this and urged Ahmadis to pay a monthly subscription to Tehrik e Jadid.


In the Khalifa’s friday sermon of 9 November 1934, stressed the importance of joining Tahrik-e-Jadid:

“Though one is free whether or not to join Tahrik-e-Jadid, but if someone has the means to join it and does not do so because Khalifatul Masih has declared it to be optional, he will be brought to account either in this world or the next…” (Friday Sermon, 9 November 1934)

Tahrik-e-Jadid, as laid out by the Khalifa, is not only a scheme of financial sacrifice, but a scheme that demands a complete overhaul of one’s personality and character. Right from the time of its inception, the Khalifa told the Jamaat that Tahrik-e-Jadid required them to:

  1. Lead simple lives
  2. Participate in spreading the message of Islam worldwide
  3. Dedicate their holidays from employment for the service of the Jamaat
  4. Dedicate their lives to serve Islam
  5. Dedicate during seasonal vacation, periods for the service of the Jamaat
  6. Offer their children for life-time Waqf [devotion]
  7. Pensioners/retired people to offer themselves for service of Jamaat
  8. Dedicate part of one’s income and property
  9. Influential and learned Ahmadis to deliver lectures on the teachings of Islam
  10. Prepare counter arguments against the adverse propaganda
  11. Seek advice from the Jamaat when deciding about higher education and careers for children
  12. Develop the habit of manual labour
  13. Take up even petty jobs if unemployed
  14. Promote Islamic culture
  15. Promote honesty in the society
  16. Keep roads and pavements clean
  17. Protect women’s rights
  18. Build houses in Qadian if possible
  19. Offer special prayers in order to succeed in these undertakings

The Khalifa himself explained that: “All demands of Tahrik-e-Jadid have been introduced for the reason that you could become manifestation of Allah’s attributes.”

“Remember, Tahrik-e-Jadid is from Allah Ta’ala and that is why it will prosper and all the obstacles in its way will be removed. And if provision for it is not found on earth then the heavens will bless this scheme. Therefore, blessed are they who unreservedly participate in this scheme, because their names will live on the history of Islam with respect and honour. These people will have great honour in the court of Almighty Allah because they went through great trials in order to fortify the faith and Allah Himself will safeguard their descendants. And divine light will issue from their hearts and will illuminate the world.” (Alfazal vol .15, No. 283)

(Quotes sourced from
Friday Sermon, 22 February, 1935

“I hope that Tahrik-e-Jadid will last for countless ages, just as the stars in the sky, so did Allah say to Hazrat Ibrahim that his progeny would be countless. And Hazrat Ibrahim’s progeny greatly served the faith, and the same is being done through Tahrik-e-Jadid.”

The ROR of Oct-1937 alleges that many foreign missions are being financed by Tahrik-e-Jadid, Ahmadiyya sources allege that their missions in :

1. Argentina
2. Singapore
3. China
4. Japan
5. Modern day Serbia (Yugoslavia)
6. Italy
7. Poland
8. Hungary

Tahrik-e-Jadid is mentioned in the ROR of Jan-1938.

The Khalifa laid out its purposes in a number of addresses. On one occasion, he said:

Friday Sermon, 27 November 1942

“The purpose of launching Tahrik-e-Jadid is to acquire such a fund with which Allah’s message can be delivered as far as the corners of the earth with ease and facility.”
Address to Majlis-i-Mushawarat, Majlis Khuddam-ul-Ahmadiyya, 23 October 1950

“The pledge I want you to take is that if there is any Ahmadi in your village or town, who is not taking part in Tahrik-e-Jadid, you should try to include them [and continue to do so] until there remains not a single Ahmadi who does not take part in Tahrik-e-Jadid…”


The Khalifa said:
Friday Sermon, 27 November 1953

“Now that nineteen years are coming to an end, I have decided that Tahrik-e-Jadid will continue up to your last breaths.”

“I have decided that Tahrik-e-Jadid should be organised in such a manner that each Daftar should be divided into two terms… the duration of each being nineteen years. Members who join later should continue to participate in these 19-year terms. I do not want to change this period because of the wisdom which lies in the figure 19, as put forth by myself.” (Friday Sermon, 27 November, 1953)

“If someone pledges to sacrifice the amount equivalent to one half of his monthly income – for instance, if his income is a hundred rupees, he pledges fifty rupees – this will be considered a good sacrifice. And if someone pledges the amount equalling his full monthly income, they will feel the burden of making this sacrifice.” (Friday Sermon, 4 November 1953)
The list of 5000 Ahmadi’s in 1953-54

A list of top 5000+ most pious (mukhalis) Ahmadi’s of the 1950’s


By 1960, the Qadiani-Ahmadi’s were admitting that they were using money from Tahrik-e-Jadid to start Ahmadi companies.

It was interesting to see that Tahreek-e-Jadid established businesses with Chanda payers money under the name of “Fazl-e-Umar Research Institute”.

These businesses [] developed products with the brand name “Shino” that made Boot Polish, Vaseline Pomade and different varieties of Hair Oils. The company named “Fazl Pharmaceuticals, Pakistan” produced Balmex, Kofeex and Sunshine Gripe Water.

According to Alfazl (22 January 1960), the pioneer of Tehreek-e-Jadid, Mirza Bashirudin Mahmood Ahmad repeatedly advised Ahmadis to buy products from these companies and also sell them outside Jama’at.

What happened with these companies is a mystery for me, however the thing that has surprised me is that I never knew that the Jama’at was into establishing businesses like these. There is not a single MTA documentary or TV programme that explained business side of Tehreek-e-Jadid when talking about its history.

Some of the companies are as follows:

–Shino Boot polish
–KOFEEX (cough syrup)
–Sunshine Gripe Water
–Balmex (headache medicine)
–Shino hair oil
–Shino Vaseline Pomade

The company named “Fazl Pharmaceuticals, Pakistan” produced Balmex, Kofeex and Sunshine Gripe Water.

All of these products were available in Rabwah at Gol Bazaar.

Other Ahmadi companies

Shahtaj Sugar Mills
Shahtaj Textiles
Shahtaj Ghee Mills
Shezan Beverages
Idris Pharmaceuticals
Shahnawaz Ltd
OCS Courier
Punjab Oil Mills
Comstar (TM)
MTA TV Group
Jadoo TV Group
Sony Cycle Industries
Masters Textile Mills
Universal Stabilizers
Roomi travellers
Silver Spoon Restaurant, Sialkot
Combined Textiles
Clifton Shoes

Qadiani Products
Zaiqa Ghee and Oil
Mooli Soap
Gajar Soap
Speed Juices and Drinks
Shezan Mango Juice
Can-Olive oil
King Banaspati
Shan Aata
Raja Soup
Pearl Banaspati,
Speed Energy Drink
Zaiqa Ghee and Cooking Oil
Shezan Juice
Shezan Ketchup
Shezan Pickle
Shezan Samarqand
Sangam Doodh
Rehman Cone Mehndi

Qadiani Medicine companies 
Idris Pharmaceuticals
F.B Homeo Company
Lexo Homeo Company
Curative Homeo Company
Warson Homeo Company
Khursheed Unani Dawakhana

Rasheed Hospital, Lahore
Adil Hospital, Lahore
Avicenna Medical College & Hospital, Lahore
Tahir Heart Institute, Chenab Nagar
Fazle Omar Hospital, Chenab Nagar

Schools and Colleges
Nusrat Jehan Girls College
Abdusalam School of Sciences
Mirza Muzaffar Ahmad School of Management & Commerce
Zafarullah Khan Social Sciences & Languages School
Nusrat Jehan Boys College
Tahir Primary School
Nasir Higher Secondary School
Nusrat Jehan Girls Academy School
Nusrat Jehan Boys Academy School
Bait ul Hamd High School
Mariam Girls High SchoolMariam Siddiqa Higher Secondary School
Late 1960’s

In the late 1960’s, a famous “Tahrik-e-Jadid” pamphlet was published from Rabwah.

Report Majlis-i-Mushawarat, 1969

“From the very first day, Tahrik-e-Jadid has been based on optional sacrifice… It is suggested that donations of Tahrik-e-Jadid should be at least one fifth of the monthly income, but this is not a prescribed rate.” 
(Friday Sermon, 2 December 1982)

“How can one be considered dead whose Chanda continues to be paid? We have to revive Daftar I. I want this Daftar to continue till the Last Day. The names of those who have once made exemplary sacrifices for the faith should never be forgotten. Their descendants should continue to pay Chanda on their behalf, and never should we say that even one of them is dead. They are alive in the sight of God and are also living in the form of their sacrifices. We should continue to witness the signs of their life in this world as well.”
Friday Sermon, 25 October 1985

“Whatever Tahrik-e-Jadid spends in the way of Allah in one year, Allah has always granted it much more in the following, and this has gone on and on in an astonishing manner. All the increments in Chandas [member subscription] are offspring of Tahrik-e-Jadid. If the poor people of Qadian and the Jamaats of India had not sacrificed their rupee or two after selling their goats and their garments, our budget could never have reached into the millions today. All the donations we see in the Jamaats of Europe, America and Africa are a result of the donations of Tahrik-e-Jadid which were offered in the early period with fervent prayers. Disciples of the Promised Messiahas were among those who took part in it….”
(Friday Sermon, 5 November 1993)

“The philosophy of Tahrik-e-Jadid, as put forth by Hazrat Fazl-e-Umarra [Khalifatul Masih II], is that we should try to save money in every way and offer as much as we can in the way of Allah. Every Ahmadi should protect himself against sin and seek Allah’s forgiveness.” 
Friday Sermon, 5 November 2004

“The principle laid down by Hazrat Khalifatul Masih IIra was that Tahrik-e-Jadid would be divided into 19-year periods. In keeping with this principle, Daftar IV has completed its 19 years and Daftar V begins from today. From now on, all the new Mujahidin [contributing members] who join the financial sacrifices of Tahrik-e-Jadid will become part of Daftar V, Insha-Allah. Those who have joined Ahmadiyyat in the past few years but have not yet joined Tahrik-e-Jadid should be included. These people too will join Daftar V. As I have said earlier, such new Ahmadis need to be told that it is essential to make financial sacrifices, and also that, even the message of Ahmadiyyat which reached them, actually, was the result of sacrifices that people made for Tahrik-e-Jadid. They should, therefore, join this Tahrik, not only to improve their own selves, but also to join the ranks of those who play a role in conveying this message further. I know that there are many such people, especially in India and Africa, who have not yet been made part of financial sacrifices. You have to bring them into this system. Moreover, from now on, all newborn Ahmadi children will also become part of Daftar V.” 

“Hazrat Khalifatul Masih IIra once said that the institution of Tahrik-e-Jadid is a forerunner to Nizam-e-Wasiyyat, which means that Tahrik-e-Jadid will help strengthen Nizam-e-Wasiyyat and it will become the basis for people to get used to making financial sacrifices. It will be like a precursor or herald that will announce the coming of a great institution behind it – the institution of Nizam-e-Wasiyyat. I have already mentioned the deep connection between Nizam-e-Wasiyyat and Nizam-e-Khilafat. Moreover, with Nizam-e-Wasiyyat, our standard of sacrifice also has to be raised and Tahrik-e-Jadid is there to accustom us beforehand to make these sacrifices…” (Ibid.)

Friday Sermon, 5 November 2005

“You do not need to be disheartened as to how you will manage to revive such old accounts. Try to revive them from as far as you can, and then witness how Allah’s blessings descend upon you. As these blessings keep increasing, your capacity in this regard shall increase likewise, so much so that you will even wish to maintain continuity and make sure that no year has passed without payment… You must, therefore, attend to your own sacrifices as well as to those of your parents. Move forward quickly and be rewarded by the prayers of Angels, so that these blessings can pass on to your children as well. These prayers will be the greatest treasure you will leave behind for your progeny.”
Collection from the USA
Friday Sermon by Mirza Masroor Ahmad on Nov. 5th

Silicon Valley ———-$ 107,000
La Inland Empire  —$ 75,300
Chicago   —————$ 70,000
Detroit  ——————$ 67,000
L.A. East   ————–$ 47,000
Globally, the Ahmadiyya movement collected 14.5 million pounds (20 million dollars).
An Ahmadi mullah named Farhan Iqbal tweeted some Tahrik-e-Jadid stats.2010: £5.47m
2011: £6.63m
2012: £7.2m
2013: £7.87m
2014: £8.47m
2015: £9.22m
2016: £10.9m
2017: £12.58m
2018: £12.79m
2019: £13.6m
2020: £14.5m
2021: £15.3m
2022: £16.4m
Links and Related Essay’s

The 1936 Jalsa Salana at Qadian

The early Tahrik-e-Jadid sacrifices



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